Kcell opens shop in Almaty

March 17. KASE

Kcell JSC (Almaty), whose shares are officially listed on Kazakhstan Stock Exchange (KASE), has provided KASE with the following press-release:

Kcell opens shop in AlmatyKcell Joint Stock Company (“Kcell” or the “Company”) (LSE, KASE: KCEL) the leading provider of mobile telecommunications services in Kazakhstan by market share in terms of revenue and subscribers, announces the opening of its first branded Kcell Store in Almaty, taking a brand new approach to retail design. The Company has changed its retail business model and is setting a new trend in the telecoms market by realising synergy in combining a shop and club to deliver superior customer experience. The new store concept provides customers with an opportunity to seek advice on different gadgets and various mobile applications from Kcell’s store consultants, as well as the ability to test all smartphone features prior to making a purchase.

The first Kcell Store offers a full range of iPhone handsets along with other popular models by Samsung, LG, HTC, and Lenovo smartphones. The store area is divided into several special zones, including a lounge, a customer service desk, as well as sales and testing area. The Company plans to open Kcell Stores in other major cities of Kazakhstan.

Arti Ots, CEO of Kcell, commented: “Kcell is the first provider in Kazakhstan to implement the innovative concept by combining sales and hospitality and top level service. With data growth become the key market trend, customers are seeking more information on new services, state-of-the-art technologies and package deals in an efficient and comfortable setting”.