E-commerce: trends and prospects

May 20. Kazpravda


E-commerce: trends and prospectsAn International Conference and Exhibition ASTEX 2014 of smart technologies – the largest IT event in Kazakhstan opened yesterday.

The event held within the frames of the VII Astana Economic Forum is organized by RK Agency for Communication and Information, Zerde holding and the Development Fund of ICT. The conference brought together by tradition eminent foreign speakers: heads of large companies, investors, business coaches, players of the world Internet business and analysts.

The theme of the exhibition this year is e-commerce – the fastest growing trends in the last 20 years conditioned by a rapid growth of the number of Internet users, increasing influence of social networking and other interactive online platforms and dynamic development of electronic payment systems. Such topical items as e-commerce and logistics, innovation in e-business, development of ICT industry in B2C and B2B are in the focus of the event. The audience was shown the latest technologies of holographic imaging, ZD printers and other innovations of ICT sector.

Opening the official ceremony, Chairman of the Agency for Communications and Information Askar Zhumagaliyev told about the state program “Information Kazakhstan -2020” aimed at further development of “e-government” and electronic commerce in Kazakhstan. Today, according to the UN survey to promote “e-government”, the Republic of Kazakhstan is ranked 38th among 190 countries. The republic is the 2nd in the development of e-participation, sharing this place with Singapore. Tangible results have been achieved in the development of telecommunications infrastructure..

According to Zhumagaliyev, today Kazakhstan has created the infrastructure to provide public services “from the state – to population.” The next stage is an active promotion of e-commerce services. Thus, the turnover of e-commerce in Kazakhstan amounted to $ 600 million and each year it grows in a good pace – by more than two times.

Continuing the theme, Chairman of the National info- communications holding Zerde Mirbolat Ajupov noted active formation of e-commerce market in Kazakhstan.

– It is predicted that by the end of 2015 the total volume of e-commerce market in Kazakhstan will reach $ 3.6 billion, which accounts for 4 % of the total retail volume, – he said.

At the same time, according to experts, in 2013, the market of e-commerce amounted to 450-600 million dollars, or about 2 % of the total retail volume.

However, Ajupov said that in future mobile commerce, which in recent years shows a very impressive growth in payments, will dominate in the market. According to the forecasts of Gartner Company, by 2017 the market of mobile commerce is expected to grow by 83% – up to 450 million people. Also they predicted a significant increase in the volume of mobile payments -by 206% to 721 billion dollars. In general, according to the company’s forecast, the number of users of mobile commerce in the world today is 245 million people. However, according to them, one of the limiting factors in the development of mobile commerce is the users’ concern for the safety of their funds and the need to refine the quality of services.

As noted the head of the holding, the development of e-commerce is a common task, which requires consolidation of efforts of government and business community.

The guests of the event – Cho Yang, member of the Presidential Council of South Korea and founder of the website Cars.com, CEO of the company NewEgg Robert Bellac told about development of ICT in their countries and shared impressions of substantial progress in e-commerce made by Kazakhstan.

Within the frames of the event, general director of ICT Development Fund Sanjar Kettebekov signed a memorandum on cooperation in the field of innovation development and commercialization of intellectual activity with the Technopark Skolkovo and concluded a memorandum on the development of start-up companies in the field of information technologies with the American company MuckerLab.