Elko opens Kazakhstan subsidiary

September 24. Channel EMEA

By Stuart Wilson

Elko opens Kazakhstan subsidiaryEmerging markets distributor Elko Group has expended its CIS operation, opening a new subsidiary in Kazakhstan. The expansion means that Elko is now fully represented in nine countries: Latvia, Lithuania, Estonia, Romania, Slovakia, Slovenia, Russia, Ukraine and now Kazakhstan.

Elko Kazakhstan was set up last month and is located in Almaty. Elko Kazakhstan will operate as a wholly-owned subsidiary of Elko Group. The in-country distribution arm will look to serve retailers, resellers and systems integrators.

Victor Poznakharevhas been appointed as director of the new subsidiary. He has a wealth of IT sales experience in Central Asia having previously worked for companies such as Samsung, Motorola and LG.

Egons Mednis, president of Elko Group, said: “Entering a new market is never easy, but we are equipped with 20 years successful experience, international know-how and efficient management. Therefore we are very excited to face this challenge.”

“We see this region of Central Asia as one with extremely high economical potential, so we are looking forward to a very successful operation in Kazakhstan – the ninth largest country in the world [by area], inhabited by 17 million people. We are sure our potential partners in Kazakhstan will appreciate the assortment, high quality service and reliability that Elko offers,” he added.