Malaysian Trade Organization to visit Astana


Malaysian Trade Organization to visit AstanaOrganized for the first time in Astana by Malaysia External Trade Development Corporation (MATRADE), the Malaysia Services Exhibition 2013 (MSE 2013) will be held as a solo country exhibition at KORME Expo Centre, Astana, Kazakhstan from 4 – 6 June 2013, Trade section of the Embassy of Malaysia in Russian Federation reports.

Kazakhstan offers trade and investment opportunities for companies seeking new openings in one of the most dynamic emerging markets. The capital city, Astana is evolving rapidly as an administrative and business centre and it was chosen because of its vision to become a modern and diversified economy with high value-added and high-tech industries. The participation of Malaysian companies at this event is aimed to further forge stronger business partnerships and joint ventures with local businesses, as well as enhancing the visibility of Malaysian service providers.

MSE Objectives

•        To promote and brand Malaysian services and its complementary products by showcasing Malaysian achievements in the international arena.

•        To establish Malaysian companies’ presence and develop new contacts including assessment of business collaborations through strategic alliances with clients.

•        To gain and further enhance the visibility of Malaysia Services Exhibition (MSE) through the promotion of Malaysian capabilities and expertise in Astana.

MSE Astana 2013 will showcase the expertise and capabilities of Malaysian services companies under seven clusters, namely:

Construction and its Related Services;

Logistics and Freight Forwarding;

Information and Communication Technology (ICT).


Healthcare Services


Business Services

A total of 31 companies with 54 representatives will be participating at this event. The Malaysian exhibitors in the construction cluster will be showcasing architectural, engineering and construction services, manufacturers of park equipments, and interior and exterior lighting services.

In the logistics cluster, exhibitors will be offering various types of services such as packing and warehousing for storage of goods, international freight, trucking and distribution, customs brokerage and clearance, multimodal transport operations (land, air and sea), packing and labeling of cargo, document storage management, fleet management and haulage, handling of dangerous goods and oversized cargo assistance.

The ICT cluster will offer total solutions ranging from smart card manufacturing and e – Passport inlay production, personalization and systems integration to secure document lifecycle management system, banking solutions and outsourcing services.

From the education cluster, exhibitors will provide development programmes and services, and a wide range of well-structured and quality programmes for various languages.

Exhibitors in the healthcare cluster will present affordable medical treatments. As for the franchise cluster, exhibitors will be offering Islamic pawn broking operations through a franchise system as well as to promote the Malaysian franchise sector to potential franchise entrepreneurs in Astana.

The business services cluster will showcase a range of beauty services and products as well as the service of customizing aromas and scents for sensory application into many food and non-food FMCG products.

In addition to the exhibition, there will also be concurrent events including seminars and business meetings for the participants. A total of 582 business meetings have been pre-arranged for the participants.

MSE in History

The inaugural MSE was held in Sharjah, United Arab Emirates in 2008, where MATRADE showcased 11 services sectors with a total of 168 participants. To date, MATRADE had successfully organized 11 MSE programmes.


The Malaysia External trade Development Corporation (MATRADE) is Malaysia’s national trade promotion agency. Established in March 1993, MATRADE’s primary role is to assist Malaysian exporters to develop and expand their export markets. Assisted by a network of 40 overseas offices located in major commercial cities around the world, MATRADE provides a wide range of assistance to both Malaysian exporters and foreign buyers of Malaysian product and services who are sourcing for trade-related information.