Development of Kazakhstan retail market

Sept 25. Caspionet

Development of Kazakhstan retail marketDuring 7 months of 2012, the sales of food products increased by 16% compared with the previous year. Kazakhstan residents still purchase food products and are ready to spend 10 thousand tenge for 1 visit to large shopping precincts.

Specialists of international retail chains believe that the Kazakhstan retail market is demonstrating moderate growth and has great potential for development. Despite the post-crisis period, Kazakhstan residents consume the same amount of food products and are spending 10 thousand tenge during one visit to a shopping precinct. The statistics agency has reported that during 7 months of 2012, the sales of food products increased by 16% compared with the previous year.

Jan ZAK, MANAGING DIRECTOR OF RETAIL CHAIN:

-The Kazakhstan market is a unique market across our countries, because in Europe there is a crisis and there is no growth. And the growth is coming mainly from the Asian countries and Russia. We are just in the middle, so we are keeping the growth. So at this moment the decision is very good.

Statistics showed that in the structure of retail trade, non-grocery goods occupy 60% of the total volume. The sales of these products increased by 10.8%, while the share of food products increased by 15.8%. Experts say that this year the demand has shown a seasonal factor.

Jan ZAK, MANAGING DIRECTOR OF RETAIL CHAIN:

-But I would say a very specific trend of this summer was the sales of drinks. And we could see even that the surprise that it was not able to get all the goods which we have ordered, especially for the countryside stores. The need was so big and the growth was so impressive because of this warm summer that we could even sell much more than we did.

It is expected that in the next few years, Kazakhstan will open another 10-15 shopping precincts representing international retail networks. Experts are ready to support Kazakhstan producers and decrease the import dependency of the food market. In their turn, local suppliers should correspond to international standards.

Jan ZAK, MANAGING DIRECTOR OF RETAIL CHAIN:

-We can see that we could reach the standards we need due to which we could double the sales easily. Because our customers are mainly professionals, like HoReCa hotels, they expect a certain level of quality, packaging, shelf-life and order certificates, which is not always easy to get from order supplies in the market.

In January-July 2012, the amount of sales from enterprises equalled over 1 trillion tenge, which is 10.5% more than in January-July 2011.

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