Air Astana to promote tourism


Air Astana to promote tourismHospitalityBizIndia reports on 29 July that in an effort to promote Almaty in Kazakhstan as a leisure destination in India, Air Astana’s India office will organise familiarisation (FAM) trips for the travel trade and media from India to Almaty in the coming months.

This is the first time the airline is hosting a FAM trip for media to Kazakhstan’s second biggest city and commercial capital. The trip will be organised in association with the Kazakhstan Tourist Association (KTA), the national body of Kazakhstan for the promotion of tourism.

Chander Mulchandani, Manager – Sales & Marketing, Air Astana in Delhi, informed that two FAMs will be organised separately. “The trade FAM is almost finalised and is scheduled for next month, while the media FAM will be held some time in November this year. Dates will be announced once we receive confirmation from the KTA office in Almaty,” he said.

Air Astana is looking at hosting ten delegates as part of each FAM. Further elaborating on the FAMs, Mulchandani said, “We are trying to promote Almaty as a leisure destination in a big way with the support of the Kazakh Embassy in Delhi as well as hoteliers in Almaty.” At present, the leisure traffic from India to Almaty is just two per cent of the total traffic, and according to Mulchandani, promotional activities are also aimed at enhancing the awareness level about the destination in the Indian market besides promoting Almaty as a leisure destination.

“We want to take the percentage of leisure traffic from India to at least five to seven per cent in the next few years. Almaty is a small but beautiful city with a lot of history, scenic beauty, excellent night life, shopping malls etc. Moreover, it takes less than four hours by air from Delhi,” he added. Air Astana had organised two FAMs to Almaty, last year for the travel trade. Commenting on Air Astana’s business on the Delhi – Almaty route, Mulchandani said that the airline has been receiving an average of 65 to 70 per cent capacity on the route. He informed that the company is using the A320 aircraft on the route and is registering almost 93 per cent on-time schedule operations, Kazinform reports citing the press service of the Kazakhstan Embassy in India.